FriendsWithYou is the art collaboration of Samuel Borkson and Arturo Sandoval III, created with the intention to bring more joy, kindness, and love to the world. The collective is a vehicle for the exploration of emotional healing through culture creation and art making. GUESS teamed up with global music superstar, J Balvin, to star in the campaign, which features an assortment of apparel and accessories for both men and women.